How to Write a Great Classified Headline and What Marketers Need to Know
Introduction
The headlines for classified ads are the first things that people look at when browsing the web. Make sure you have a good headline because it will stop scanning readers and draw them to click on your ad.
A headline must use engaging words and fonts to capture the reader’s attention. Use powerful, commanding words in your head to get the most out of your headlines.
Your headline in a classified ad can make all the difference. It can grab attention and prevent people from scrolling past or it could just be another among a long line of mundane postings. If you want to attract the right kind of attention – don’t settle for anything less than an effective one.
People tend to be impatient and they won’t spend too much time on one thing. As a result, if a headline doesn’t catch their attention right away, it’s unlikely that people will read it.
How to Write the Headline
Short Headline
One of the best features of classified ads is that they’re short – which makes them highly efficient. Less than a hundred words mean it takes very little time to read through, which is perfect if you want to capture attention with a headline and move on to the rest.
Online classified ads need to be engaging and unique; the words you use should always reflect your product. Your headline should be six-eight words that are specific about what your product is, otherwise you will risk someone else selling your item before you do.
Since the headline is the first thing people see, it’s pretty important that you make it good.
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Powerful Words
You can increase the perceived value of your headline by starting it with powerful words.
Examples are: “proven”, “new”, and “easy”.
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Problem Solving
Describe the process of doing something, or give a solution to a problem people have. They’ll read on to find out how.
Examples are “How to Learn Basic Indian Cooking in 10 Days”
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Ask Question
The more people are engaged with an idea and make them curious, the more likely they are to buy it.
Examples are “Need Help with your Microsoft Windows 11?”
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Take Action
Using ambitious words that are motivating and inspire readers to take action.
Example “Get out of bed and take control of your life”
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Giveaway
Show the reader the light! Make an offer they can’t refuse!
Examples: “Get Free Consultation Today”
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List Words
Instead of using a sentence, use a list of words.
Examples are “Laptops. Desktops. Affordable!”
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Conclusion & Recommendations
Thank you for reading this article. We hope you found it useful how to create great classified headlines and what marketers need to know.
When it comes to classified ads, you’ll want to make your headlines really good and impressive when possible. Spending time on your headlines can yield a bigger Return on Investment (ROI) in the long term. If your headlines have an impact on your website traffic and engagement, which you can measure by analyzing the conversion rates, then you need to make it count.
We are constantly re-writing this article for two reasons: first, to provide a more fluid blog topic. Secondly, we are learning and experimenting with how to write as we go. So please keep pinging with this article.
We also would love to hear about how you deal with the situation and what problems you might be facing. Please feel free to comment below this article or jump into our Dewachat and let us know if you have any questions we can answer!
To boost your product and service to the broader web community, you can visit our Dewalist classified website – home to 33,000+ active users and 40,000+ one year of active advertising so far. Check it out!
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Credits
- Photo by Suzy Hazelwood from Pexels.