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Maximising Online Success: Power of UX in Digital Marketing

Introduction The digital marketing landscape continuously changes, and businesses seek innovative methods to enhance their online presence. User Experience (UX), often disregarded, plays a vital role in digital marketing and can significantly affect a company’s online success. UX refers to a user’s overall experience when interacting with a website, mobile app, or digital product. This […]


Unlocking Personalisation: Guide to Successful Marketing

Introduction  Personalisation in marketing refers to tailoring marketing efforts and messages to meet individual customers’ needs and interests. This includes using data and technology to gather information about a customer’s behaviour, preferences, and interests and using that information to create unique and relevant experiences. Personalised marketing has become a crucial aspect of modern marketing, as […]