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The AI Revolution: Transforming Marketing & Advertising

Artificial Intelligence (AI) has revolutionised various industries, and marketing and advertising are no exceptions. With its ability to analyse vast amounts of data and make intelligent decisions, AI has become a game-changer in the marketing landscape. In this article, we will explore the profound impact of AI on marketing and advertising strategies and how businesses […]


Ad Ethics: Balancing Persuasion with Responsibility

Advertising is a crucial aspect of marketing strategy for any business. It is a medium to promote and sell products and services to a target audience. However, advertising ethics is a topic of concern in today’s world. This is because advertising often uses persuasive techniques that can influence consumer behaviour, and this power can be […]


Transform Business: Social Media & Digital Marketing Power

Introduction Social media encompasses web-based platforms and applications that enable users to create, share, and exchange content with others. Some commonly used social media platforms are Facebook, Twitter, Instagram, LinkedIn, and TikTok. On the other hand, digital marketing is a type of marketing that leverages digital channels to reach and engage customers. This can involve […]

Food & Drink

From #foodporn to Frenzies: Social Media’s Culinary Craze

Introduction Food and drink have always been an integral part of our culture, with people worldwide using food to connect, celebrate, and express themselves. However, in today’s digital age, social media has revolutionised how we interact with food and drink, transforming the culinary landscape in unprecedented ways. From the rise of food and drink influencers […]


Maximising Online Success: Power of UX in Digital Marketing

Introduction The digital marketing landscape continuously changes, and businesses seek innovative methods to enhance their online presence. User Experience (UX), often disregarded, plays a vital role in digital marketing and can significantly affect a company’s online success. UX refers to a user’s overall experience when interacting with a website, mobile app, or digital product. This […]


Unleashing the Magic of Storytelling in Advertising: A Guide

Introduction  Storytelling uses words, images, and other media to communicate a narrative or message. It has been used for centuries to pass down knowledge, traditions, and cultural values from one generation to the next. In advertising, storytelling creates an emotional connection with the audience and memorises a brand’s message. “Stories are 22 times more memorable […]


AI Takes the Lead: Revolutionising Marketing for the Future

Introduction  AI, a field of computer science focused on creating machines with human-like intelligence, is changing how businesses operate, particularly in marketing and advertising. This includes tasks like speech recognition, decision-making, and problem-solving. In recent years, AI has significantly impacted the marketing and advertising industries. Marketing and advertising professionals are utilizing AI to improve their […]