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Turning Your Brilliant Business Idea Into a Successful Startup

Every big company on the planet was once the germ of an idea in someone’s head. If you’re a young entrepreneur with an idea for a potentially game-changing product or service, don’t be afraid to act on it and launch your very own startup. You could be incredibly successful – provided you play your cards right.

To help maximise your chances of success, Dewalist Insight offers this mini-guide on launching a new business (including the critical considerations you should make beforehand):

Adjust your expectations

You’re likely aware of this already, but it bears repeating – a brilliant business idea isn’t enough to make you successful. You have to back it up with effort, strategic goal-setting, skills, and business savvy, among other things. According to Zippia statistics, it takes 3 to 4 years for most startups to become profitable. You’ll have to commit to the long haul, and there’s no guarantee of success.

You can work your way up to profitability, though. Good planning, constant learning, and dedication will help you get there. Don’t expect instant results and prepare yourself mentally. Last, but not least, believe in yourself!

Test your idea out

Consider testing your idea out thoroughly first before you act on it. It’ll help you figure out how much people like it, what to charge for it, and shortcomings to work on. Idea testing aka idea validation is a part of market research, something most successful companies do before launch (or expansion). Some suggestions are creating a Minimum Viable Product (MVP), getting opinions, performing competitor research, isolating an ideal target market, and making an initial sale. 

Write a business plan

Think of a business plan as the blueprint for your business. It covers all the important details – the company description, product or service, monetisation, marketing, business goals, finances, and more. Writing a suitable plan can give you clarity on how to set up your business as well as what it’d take in practical terms. Also, you may need to show this plan to investors or lenders to get funding.

Find funding

How are you planning to pay for your business? You could use your savings, get a loan, try for a grant, find investors, and more. Your business plan will help you figure out how much it’d take to launch as well as remain afloat. Remember – you may not make money immediately. It’s a good idea to have enough capital for 3 to 6 months of operating expenses and a little extra for emergencies. 

Take care of the legalities

Starting a business involves several legal aspects. Some examples are registering with the local government, getting an EIN, acquiring licenses or permits, getting a bank account, registering a business name, and more. Bplans covers these in detail. Don’t worry, it doesn’t have to take long. You could do everything in one day.

Surround yourself with the right people

Starting a business and running one can take some doing. Having good people in your corner can make it easier, not to mention make you more successful. What do we mean by good people? This could be potential business partners, investors, coaches, employees, and professionals who can do many things for you. It’s a good idea to network as much as possible. Also, get a good recruiting process going if you want reliable employees.

Utilise business apps to save time and money

Technology can be a massive resource saver. You have apps for almost every business process these days, from bookkeeping to customer care and everything in between. Strategically using apps will make your life easier. The best apps can even teach you things or improve upon existing processes.

Use 3D design software for product designs

A 3D design app is a good example of business software that can save you time and money. You can use it to create realistic and high-quality product designs, which allows you to test and refine product ideas on a budget. This is an affordable option from a well-known brand – it offers intuitive and streamlined tools for texting, lighting, and rendering, along with a vast library of customisable materials and assets that can be easily incorporated into your designs to bring them to life.

Market your products and services

Marketing your product or service is essential to raising your profile, establishing your brand, and finding customers and clients. You can come up with offline and online marketing campaigns to this end. Some ideas are getting a website, writing email newsletters, getting on social media, and printing business cards. Advertising your business on Dewalist can be incredibly effective – and it’s completely free!


It will take time for your business to find its feet – and for you to feel settled as an entrepreneur. For the best results, focus on learning as much as you can and keep backing yourself through the challenges. You can read inspiring stories about entrepreneurs who found success or ask for help from mentors and coaches if you get stuck.

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Elena Stewart (

Elena Stewart (

About Author

Elena Stewart is a content contributor from She is a certified life coach who specializes in the teachings of Brené Brown, Danielle LaPorte, and Marie Forleo. She successfully transitioned from the corporate world to running her own business, and she now helps others achieve their career goals and dreams.

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