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Marketing

Unleashing Social Media: Guide to Marketing Success

Introduction Social media encompasses online platforms facilitating user connection, content sharing, and engagement. It has evolved into a vital aspect of contemporary communication and has redefined how individuals access information and communicate with businesses. Examples of widely used social media sites are Facebook, Twitter, Instagram, LinkedIn, and more. Social media has revolutionised the marketing world […]

Marketing

Power of Influencer Marketing: The Rise to Success

Introduction  Influencer Marketing involves forming alliances with individuals who possess a solid online presence and can influence their followers in purchasing decisions. As they are commonly known, influencers can be located on social media platforms like Instagram, YouTube, TikTok, and more. Brands partner with these influencers to connect with their intended audience through sponsored posts, […]