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Food & Drink

From #foodporn to Frenzies: Social Media’s Culinary Craze

Introduction Food and drink have always been an integral part of our culture, with people worldwide using food to connect, celebrate, and express themselves. However, in today’s digital age, social media has revolutionised how we interact with food and drink, transforming the culinary landscape in unprecedented ways. From the rise of food and drink influencers […]


Power of Influencer Marketing: The Rise to Success

Introduction  Influencer Marketing involves forming alliances with individuals who possess a solid online presence and can influence their followers in purchasing decisions. As they are commonly known, influencers can be located on social media platforms like Instagram, YouTube, TikTok, and more. Brands partner with these influencers to connect with their intended audience through sponsored posts, […]