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Introduction Personalisation in marketing refers to tailoring marketing efforts and messages to meet individual customers’ needs and interests. This includes using data and technology to gather information about a customer’s behaviour, preferences, and interests and using that information to create unique and relevant experiences. Personalised marketing has become a crucial aspect of modern marketing, as […]
Introduction Mobile marketing refers to using mobile devices such as smartphones, tablets, and wearables to promote products, services, or brands. It is a way for companies to reach their target audience on the go and engage with them through various channels such as SMS, MMS, apps, social media, and more. Mobile marketing aims to create […]
Introduction Influencer Marketing involves forming alliances with individuals who possess a solid online presence and can influence their followers in purchasing decisions. As they are commonly known, influencers can be located on social media platforms like Instagram, YouTube, TikTok, and more. Brands partner with these influencers to connect with their intended audience through sponsored posts, […]
Introduction Storytelling uses words, images, and other media to communicate a narrative or message. It has been used for centuries to pass down knowledge, traditions, and cultural values from one generation to the next. In advertising, storytelling creates an emotional connection with the audience and memorises a brand’s message. “Stories are 22 times more memorable […]
Introduction AI, a field of computer science focused on creating machines with human-like intelligence, is changing how businesses operate, particularly in marketing and advertising. This includes tasks like speech recognition, decision-making, and problem-solving. In recent years, AI has significantly impacted the marketing and advertising industries. Marketing and advertising professionals are utilizing AI to improve their […]
Introduction In today’s competitive market, it’s crucial to have an effective strategy in place to promote your products and services. With proper promotion, your business will likely be able to attract new customers and retain existing ones. In addition, promoting your products and services can create awareness and interest in your business, differentiate you from […]
Introduction Creative advertising is a form of advertising that focuses on creating unique and memorable experiences for the target audience. It is not just about promoting a product or service but also about engaging and capturing the audience’s attention in a way that stands out from the competition. Consumers are bombarded with advertisements from various […]
Introduction AdCreative.AI is a cutting-edge platform revolutionising how businesses create and manage digital ad campaigns. With its user-friendly interface and powerful AI technology, AdCreative.AI makes it easy for startups and companies of all sizes to develop high-performing ad campaigns that generate more leads and sales. Challenges and Solution One of the main issues that AdCreative.AI […]
Quote: Creative without strategy is called ‘art’. Creative with a strategy is called ‘advertising’. By: Jef I. Richards, American Educator Be sure to check out our other related posts if you enjoyed this one: Sign up for updates on this blog and our latest marketing posts if you enjoyed reading this one. Credits
Introduction Classified ads are an effective way to get your website or business promoted and they are becoming increasingly popular. There is no wonder they are so popular. There are many options available for classified advertising, such as putting an ad on an online classifieds site or publishing a newsletter. Classified are limited by their […]
