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Influence: The Psychology of Persuasion by Robert B. Cialdini – A Word Marketing Book Summary

Influence: The Psychology of Persuasion is a groundbreaking book by Robert B. Cialdini that explores the intricate web of psychological principles and tactics that drive human behaviour, particularly in influence and persuasion. Published in 1984, this book has become a cornerstone in psychology, marketing, and sales, providing valuable insights into how individuals can be persuaded […]


Ad Ethics: Balancing Persuasion with Responsibility

Advertising is a crucial aspect of marketing strategy for any business. It is a medium to promote and sell products and services to a target audience. However, advertising ethics is a topic of concern in today’s world. This is because advertising often uses persuasive techniques that can influence consumer behaviour, and this power can be […]