Influence: The Psychology of Persuasion by Robert B. Cialdini – A Word Marketing Book Summary
Influence: The Psychology of Persuasion is a groundbreaking book by Robert B. Cialdini that explores the intricate web of psychological principles and tactics that drive human behaviour, particularly in influence and persuasion. Published in 1984, this book has become a cornerstone in psychology, marketing, and sales, providing valuable insights into how individuals can be persuaded […]