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Influence: The Psychology of Persuasion by Robert B. Cialdini – A Word Marketing Book Summary

Influence: The Psychology of Persuasion is a groundbreaking book by Robert B. Cialdini that explores the intricate web of psychological principles and tactics that drive human behaviour, particularly in influence and persuasion. Published in 1984, this book has become a cornerstone in psychology, marketing, and sales, providing valuable insights into how individuals can be persuaded […]


Unlocking Personalisation: Guide to Successful Marketing

Introduction  Personalisation in marketing refers to tailoring marketing efforts and messages to meet individual customers’ needs and interests. This includes using data and technology to gather information about a customer’s behaviour, preferences, and interests and using that information to create unique and relevant experiences. Personalised marketing has become a crucial aspect of modern marketing, as […]


Skyrocket Your Sales: A Guide to Promoting Your Products

Introduction  In today’s competitive market, it’s crucial to have an effective strategy in place to promote your products and services. With proper promotion, your business will likely be able to attract new customers and retain existing ones. In addition, promoting your products and services can create awareness and interest in your business, differentiate you from […]