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Dewalist Insight: Business. Marketing. Finance. Lifestyle. Society.
In “Made to Stick: Why Some Ideas Survive, and Others Die” by Chip Heath and Dan Heath, the authors delve deep into the psychology behind the longevity and impact of ideas. What sets this book apart is its use of numerous real-world examples, which bring the concepts to life and help us understand why some […]
Introduction Storytelling uses words, images, and other media to communicate a narrative or message. It has been used for centuries to pass down knowledge, traditions, and cultural values from one generation to the next. In advertising, storytelling creates an emotional connection with the audience and memorises a brand’s message. “Stories are 22 times more memorable […]
